SEO Tips and Advice

Helpful information about search engine optimisation


Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

Optimal size of title tags

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

How can cross linking help your website visitors?

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. There are many reasons why SEO is an important part of your marketing strategy. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies.

Include relevant keywords into headings and subheadings

Gaz Hall, a Freelance SEO Consultant, commented: "Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines." Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Rankings in SEO refers to a website’s position in the search engine results page. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term.

Use some of your best keywords in your bio

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important.

How Can I Create Engaging, Trustworthy Content?

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. There is no minimum amount of words or text to rank in Google. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own.

Freelance SEO Consultant SEO Advice SEO important for marketing Web Page Quality Buy Backlinks SEO Friendly Headlines Anchor Text Diversification SEO coverage Backlink Indexing Keyword Research SEO Local Search Long Tail SEO Offsite SEO Onsite SEO What is SEO? SEO Beverley SEO Bridlington SEO Brough SEO Driffield SEO East Yorkshire SEO Google SEO Hedon SEO Hessle SEO Hornsea SEO Howden SEO Hull SEO Market Weighton SEO Pocklington SEO Snaith SEO Withernsea SEO York SEO site changes